About Emma
Hey, I’m Emma, and I’ve been exactly where you are.
If your diary is full but your income never feels steady, and every new family costs you another evening. I see you. I’ve lived it. And I promise you, there’s a way out of the 1:1 grind.
My story
I loved what I did. I just didn’t love how I was doing it.
I’m the founder of Babyem and co-founder of the Holistic Sleep Coaching Program. But long before that, I was running my own postnatal childcare business, exhausted, juggling back-to-back 1:1 clients and international events, with nothing left at the end of the day for me or my family.
The more my business grew, the more suffocated I felt. I was giving everything to work I genuinely loved, and it was still draining me dry. Sound familiar?
The turning point
I was this close to walking away from all of it.
A company offered to buy my business. It felt like the perfect escape from the grind, and for a moment, I was ready to hand it all over and be done.
But something in me said: hold on.
And I’m so glad I listened. The problem was never my passion, and never the families I served. It was the way I’d built the whole business around me. I didn’t need to quit. I needed to change how it worked.
So I made the shift myself, from trading time for money to scalable group programs. That one decision changed everything, and it’s the shift I now help other consultants make.
One of many
“I already have a waitlist of parents asking how they can join the program. I’ve earned back so much more than I invested, just from my beta program.”Michelle Brown, Holistic Sleep Coach
Where I am today
You don’t have to choose between impact and freedom.
Since making the shift, I’ve trained thousands of sleep consultants to do the same. I know how hard it is to give your all to families while quietly struggling to build a business that supports you.
Here’s what I know for sure: you can keep the gentle, responsive care your families rely on and build something sustainable and genuinely yours. You really can have both.
Wins from the community
Real messages from consultants making the shift.
Not polished marketing lines. Just the updates that land in my inbox when the work starts paying off.
“My win is that I’ve filled half the spaces in my program. I was really worried nobody would join, and I still can’t quite believe it!”
Katie Robertson“I’ve filled my places on the evergreen program, and it’s the first time I’ve seen the numbers laid out like this. Absolutely unbelievable!”
Maria Gromova Tällberg“Quick update. I’ve just dropped my hours and I’m working 3 days a week now. Can’t quite believe it. Thank you for what you do!”
Scale & Thrive memberYour choice
So, where do you go from here?
You can carry on as you are…
- Keep trading time for money, and feeling the burnout.
- Keep juggling unpredictable income and overwhelm.
- Keep hustling endlessly, wondering if you’ll ever find balance.
…or you can take control.
Watch my free training and see exactly how to build a sleep consultancy that gives you freedom, consistent income, and your time back.
Watch my free trainingYour first step
If any of this feels like you, I’d love to help.
Start with my free training, where you’ll learn the key shifts that help you grow your sleep consultancy and reclaim your freedom. When you’re ready, you can apply for a free 45-minute call to talk through your own business, just the two of us.
Watch My Free Training